After a 7-year absence, the PIAA is returning to the SEMA show with an exhibit that is bigger than ever, and will feature a host of new products and new technologies in auxiliary lighting products and wiper blades.
PIAA exhibit will span an impressive 30’x30’ with a new and dramatic booth design. The booth is representative of the creativity and innovation that have been taking place in the company’s R&D labs, and provides an appropriate showcase for PIAA’s lighting and wiping products, particularly their exciting and exclusive LED lighting products.
“We’re returning to SEMA for two primary reasons,” explains Justin MacLauchlan, Brand Manager for PIAA. “First, the market for vehicle accessories has seen an upturn as the economy improves. But even more important,” adds the PIAA executive, “We’re exhibiting at SEMA because we have a host of new and exciting lighting and visibility products to showcase, and we want our customers and prospects to have the opportunity to see them all, in one place, at one time.”
Of particular interest in the PIAA
display will be LED lamps
featuring PIAA’s exclusive Reflector Facing Technology (RFT),
in which LED’s face rearward into a computer-designed reflector, which concentrates, focuses, and re-directs the light into a precise forward-facing beam of light. This technology provides the precise beam pattern of a halogen lamp, the color temperature of H.I.D. and the low power requirements of LEDs
is the first and only manufacturer in the automotive lighting industry to offer lamps utilizing RFT.
Other new products to be displayed include an innovative new line of rugged light bars engineered so they can be bumper-mounted, body-mounted, or roof-mounted, as well as 5 and 6-inch versions of the company’s popular RFT LED fog and driving lamps
. And the exhibit will also include PIAA’s innovative new premium silicone Aero Vogue Wiper Blades
, which feature an attractive and effective aero design that provides a sleek look while reducing wind lift at higher speeds.
PIAA’s return to once again exhibit at SEMA marks yet another milestone in the company’s checkered record of illumination innovation, and is a proper forum in which to mark the company’s 50th anniversary. Since 1963 PIAA has been at the leading edge of lighting and visibility products for on- and off-road vehicular use, all forms of motorsports, and the burgeoning powersports
market, with products for motorcycles, snowmobiles, personal watercraft, and ATVs.
customer enjoys the benefits of The PIAA
Advantage, which features advanced technology from the best minds worldwide, lamps and bulbs for virtually every type of vehicle, and race-proven quality and durability supported by a Limited Lifetime Warranty on many products. Motorists, off-roaders, and racers have access to technical and product support unmatched in the industry. Most important, everyone using PIAA products is assured of the finest illumination safety available at any price.
Thanks to The PIAA
Advantage, the road to better visibility begins with PIAA
Corporation is a global leader in the design and manufacture of replacement and specialty lighting products for the on- and off-highway automotive, powersports, all-terrain, and motorsports industries. Founded in 1963, The PIAA
Corporation offers nearly a half-century of expertise in developing and manufacturing world-class products that customers can use with pride and confidence. Offerings include Halogen, H.I.D. (High Intensity Discharge), and LED (Light Emitting Diode) lamp assemblies and bulbs, as well as a variety of related bulbs, installation kits, and accessories.