Without question, action sport brand Oakley keeps their image on point 24/7 and stays authentic with their brands discerning consumer. In 2015, it came time for Oakley to refresh their fleet of Ford F350 trucks and event trailers in Canada. Oakley Canada decided on a Baja platform for the look.To match the stance of the truck, the art design needed to be subtle while incorporating complex textures. To achieve this, the 54blue team designed the print using only white and black. 54blue printed...

THIS IS SNOWQUAKE!@#January 28, 2016Photography by KT FenderEvery time we get a call from Sideburn’s editor Gary Inman regarding a go fast turn left party, we can’t but just jump in. Last call happened in December, while still wandering around the streets of Japan, and an aerial photograph of Ice Rosa Race Track, in the midst of the Italian Alps, its all it took. Immediately I phoned Mauro from Classic Co. my buddy Fred O. & Kristina Fender & we had the Wolfpack!Under the nomenclature SNOWQUAKE...

The 'RSD Wasp', is our fifth Yamaha collaboration and is a throughbred concept with more than a hint of legendKenny Roberts in its design. We embraced the 'Faster Sons' philosophy of classic timeless style blended with cutting edge Yamaha technology and added a third element, infusing Yamaha's racing pedigree into the mix. The result is a machine with massive impact, paying tribute to Kenny Roberts' iconic TZ750 in instantly recognizable yellow and black 'bumblebee' color scheme with just as...

Mark Sanchez may play football on the East Coast, but he’s a Southern California boy at heart. Currently residing in Philadelphia, PA, for the season as the backup quarterback for the Eagles, the fan favorite Sanchez loves to soak up Cali rays during the off-season in his Jeep Wrangler JK. We spent the day with USC’s former quarterback before the current NFL season and learned that despite all the fame, he’s a humble, laid-back guy who loves the beach, his dog and his Jeep. “The Jeep is great;...